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Critchlow Blog

Top Tips for Making the MapInfo Pro Ribbon Work for You

Posted by Jacob Pescini on 30-Mar-2015 13:36:12

There’s no getting around it. The user interface and ribbon introduced as part of the MapInfo Pro 64-bit release can take some getting used to.

If you’re a seasoned user of MapInfo, you would have built habits around working efficiently with the 32-bit toolbar and menu interface of the classic MapInfo and you can’t change those habits overnight.

However, we want to share with you some tips for getting the ribbon working for you, because when combined with the other user interface improvements in the 64-bit MapInfo it does provide a much improved user experience. 

So here are our top tips for getting the ribbon working for you.

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Topics: Productivity, MapInfo Pro

What’s new in MapInfo Stratus – Jan 2015

Posted by Jacob Pescini on 29-Jan-2015 11:15:36

Pitney Bowes has started 2015 off with a hiss and a roar.  Not only have they unveiled a global launch of their brand and identity they have been busy rolling out a strong update to MapInfo Stratus – the easiest way to publish and share and visualise data from MapInfo Pro. This update to MapInfo Stratus contains some significant new functionality and updates to existing functionality that will be of significant benefit to all users.

So, here’s what new and shiny in the latest release of MapInfo Stratus

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Topics: Stratus, MapInfo Pro

Getting smart with location intelligence and retail store network optimisation

Posted by Jacob Pescini on 23-Jul-2014 08:30:00

 

The decision to open or close a retail site represents a significant investment for any retailer. Bunnings Warehouse for example, announced a 3 year investment of $1.5bn in 78 new stores across New Zealand and Australia in 2012. Choosing where to expand or pull back requires a solid understanding of the economic potential within each pursued market. Combining location data with location intelligence helps to understand the sales potential for each alternative site in terms of total revenue, specific customer segments, product mix and service range.

Having the ability to visualise “what if” scenarios can help analyse the impact of new competitors, store consolidation, expansion and cannibalisation. For retailers who have numerous locations, customised store site modelling systems can help to identify specific pockets of opportunity by quantifying the relationships between store performance and various market and buyer parameters.

 

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Why We Love FME (And You Should, Too!)

Posted by Jacob Pescini on 17-Jul-2014 09:00:00

At Critchlow, we eat, sleep and breathe spatial data and we typically use FME to get the job done. In our minds, there’s simply no better spatial data transformation engine available that can connect, transform and automate spatial data the way that we can using FME. That said, we still get a lot of questions from folks about why we love FME as much as we do, so I wanted to list out a few of the more major reasons in a blog post. To help me I asked some of our consultants who recently had some FME training about what they love about FME – you’ll see their comments below.

Note that this is NOT meant to be an all-inclusive list by any means or a rundown of all of FME’s features – in fact, I’m purposely leaving out quite a bit as that would be a waste of time. Hopefully, however, this post will provide you with a better idea for what the rave around FME has been. Enjoy!

 

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Topics: FME, Critchlow

The top 10 data sources for finding profitable retail locations.

Posted by Jacob Pescini on 15-Jul-2014 10:50:00

Why is good data so important?

To identify profitable retail locations, acquiring customer and target market data is essential. It is estimated that over 80% of collected data has a location component. However, this data has to be accurate and up-to-date in order to get the best results from Location Intelligence software.

You need to be careful when using data with a location component as common data quality issues can occur. For example, when a customer moves location this can trigger a duplicate customer record, instead of a modifying an existing customer record. Knowing that more than 49% of the New Zealand population had lived in a different dwelling as that at the time of the 2013 Census during prior five years, this is no trivial scenario.

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Topics: Retail Location Analysis, Retail Network Planning, Customer Segmentation

How Location Intelligence Can Improve Transit Advertising Measurement

Posted by Jacob Pescini on 10-Jul-2014 16:24:17

Location intelligence is now widely used to improve a variety of marketing and advertising activities. The tools and data now available enable decision makers to make evidence based decisions to improve their campaigns based on knowing who their target market is, where they live and work and how they spend their money.  While location intelligence has an impact in improving the effectiveness in traditional marketing and advertising it can also have a significant impact in improving the measurement of the 3% of spend on outdoor advertising (billboards, buses/transit, bus shelters etc).  

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Topics: Marketing, Spatial Analysis, Census, Location Intelligence, Customer Segmentation

5 Datasets for Evaluating Retail Site Infrastructure Characteristics

Posted by Jacob Pescini on 01-Jul-2014 16:13:00

Location Intelligence can be used to consider how different characteristics of proposed locations align with the organisation’s business needs. Organisations may classify retail site desirability, based on its centrality and accessibility within a region whose residents share common demographic and behavioural attributes.

Depending on the target market, different infrastructure issues have to be considered. If students are the target market for a retailer, then being close to public transport is essential. If targeting older demographic then good parking options, easy store access and close public transport access would be important. Or perhaps you might be targeting convenience purchasers on their way home from work. The store therefore, should be located on a main thoroughfare.

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Topics: Retail Location Analysis, Retail Network Planning, Location Intelligence, trade area profiling

How can consumer data be used to create market profiles?

Posted by Jacob Pescini on 25-Jun-2014 14:00:00

In such a competitive industry like retail, businesses need to put their customer and transaction data to work – to enhance decision support to gain competitive advantage. It is imperative a business understands the relationships between trade area demographics, customer profiles and competition for prime site selection and business growth. This information in-turn formulates the value of an area for a business’s products and services. With it retailers can generate more accurate site-specific sales forecasts and create a compelling customer acquisition strategy.

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Topics: Retail Location Analysis, Retail Network Planning, Location Intelligence, trade area profiling, Customer Segmentation

How can a trade area be analysed?

Posted by Jacob Pescini on 23-Jun-2014 11:00:00

Trade area analysis has its focus on locating and describing the target market. Analysing the trade area is important to determine the reach of existing and new store locations and if sufficient target customers reside within the trade area. To analyse trade areas, the use of Location Intelligence is essential to effectively model physical trade areas. The accuracy of these models will depend on the number of variables being considered, like customer location, competitors and consumer spend or attitudinal data. 

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Topics: Retail Location Analysis, Retail Network Planning, Location Intelligence, trade area profiling

Why Location is the Most Important Factor in Retail Success

Posted by Jacob Pescini on 18-Jun-2014 15:43:00

Retail is all about relevance: right product, right place, right time, and right price. Of all these factors, it is location which is most fundamental to the success of a bricks and mortar retail business and the use of location intelligence to drive decision making can be the difference between retail success and failure.

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Topics: Retail Location Analysis, Retail Network Planning, Location Intelligence

About Critchlow

 


 

Critchlow are Location Intelligence, Emergency Management and Business Continuity Management Specialists.

Partnering with world-class solution providers, we enable organisations to see, share and understand information so they make the best business and operational decisions.

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