Critchlow Geospatial Blog / trade area profiling

Location Intelligence can be used to consider how different characteristics of proposed locations align with the organisation’s business needs. Organisations may classify retail site desirability, based on its centrality and …

In such a competitive industry like retail, businesses need to put their customer and transaction data to work – to enhance decision support to gain competitive advantage. It is imperative …

Trade area analysis has its focus on locating and describing the target market. Analysing the trade area is important to determine the reach of existing and new store locations and …