Always a smarter way

For 30 years, Critchlow Geospatial have worked with organisations in New Zealand and the South Pacific by providing location intelligence solutions.

New Zealand's leading location intelligence experts

Here at Critchlow, we're location intelligence specialists. For 30 years, we've enabled people to see, share, and understand information so they make the best business and operational decisions.

With a full range of services to our name, we offer route optimisation, geocoding, address validation, geomarketing, and custom application development, among many other things.

We also provide enabling tools such as GIS and an advanced range of GIS map data.

Smart Routing for Small Business
has arrived

Our new route optimisation tool, Smart Routing for Small Business, helps you manage demand, reduce costs, and improve productivity. Expand your customer base today by building confidence in your delivery capacity.

Find out more

Our industry expertise

Critchlow Geospatial works with a broad range of customers, bringing a spatial dimension to how they gather and analyse the information that drives their business decisions.

Banking & Insurance

Knowing that the data you are relying on is adequate for the management of assets and risks can be a challenge. We make it simple.


Public sector organisations talk to us about how location intelligence enables better decision-making and policy setting.

Out-of-Home Advertising

Advertisers, agencies and media suppliers rely on standardised media measurement processes to reach target audiences. We’ve nailed this.

Primary Industries

Having information that adds value to the business of farming and encourages sustainability through good management practice is something we can help with.


The telecommunications sector improves infrastructure planning and design with truly fit-for-purpose geospatial data and technical expertise.

Transport and Service Providers

Where your transport and service delivery operations depend on location factors, remove the guess work.

Banking & Insurance

Critchlow Geospatial makes it easier for you to access the spatial data and tools that provides a clearer picture of the risk associated with an asset. From precisely geocoded address data to near real-time satellite images, Critchlow Geospatial can help make asset and risk assessment much simpler and in a more timely manner.

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We work with public sector organisations to use location-based information to support, test and improve policy design and implementation to enable better decision-making.

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Out-of-Home Advertising

Critchlow Geospatial has developed a standardised approach for out-of-home advertising measurement that is widely respected. Media companies and media buyers can access a common operating picture for billboard locations nationwide, while getting confidence on the results their spend will deliver.

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Primary Industries

We provide the spatial intelligence to solve complex problems, from understanding total crop areas and volumes, to predicting likely yields. On a more macro level, we can help policymakers understand social, environmental and sustainability needs.

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Critchlow Geospatial can help you access current, trusted geospatial data and satellite imagery that is designed for telecommunications network engineers. Using national-level digital elevation and clutter models, engineers are able to balance the demands of network design and cost optimisation.

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Transport and Service Providers

Transport and services industries are looking to digital technology to help them reduce costs and determine appropriate service pricing. This is a complex task, especially when the goals include reducing the complexity and improving profitability. Location-based intelligence is one way to improve competitiveness through faster, better decision-making.

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Policy on a Map

Policy on a Map whitepaper

A guide to how location-based information can support, prove and improve decision-making

The Policy on a Map model provides demonstrable proof of the outcomes from a proposed course of action

Get the whitepaper


There’s always a smarter way to solve your business challenges. Critchlow Geospatial are a recognised authority in applying spatial data and tools to a variety of requirements.


Independent Measurement Services

Our standardised processes, along with authoritative and current data, is used for contracts and legal documents, giving you confidence in setting pricing and for monitoring service levels.

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Operational Efficiency

We design, build and support solutions that improve business efficiency such as optimising transport routes, establishing appropriate location-based pricing, and providing hazard information that reduces health and safety risks.

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Risk Distribution

Using current, high resolution satellite imagery, banking and insurance analysts match the location of an asset with hazard data and other factors for premium calculation to save time and accurately locate an asset (even a recently built asset).

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Route Optimisation

Sophisticated route planning and optimisation solutions for New Zealand that solve complex routing problems, reduce planning time, maximise fleet utilisation and deliver outstanding business results.

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Our Products

We have strategic partnerships with a range of leading technology and solution providers so that our customers have access to best-of-breed location intelligence software for desktop and enterprise.

Product SmartRouting-2

Smart Routing Premium

Smart Routing Premium automates route design so you can efficiently deliver goods and services to the right location the first time. Ensure address information is accurate, and optimise your route design on Smart Routing Premium’s web-based platform. It removes the complexity, reduces errors, and enables you to complete your deliveries efficiently.

SR4SB screenshot

Smart Routing for Small Business

Our new route optimisation tool, Smart Routing for Small Business, helps you manage demand, reduce costs, and improve productivity. Expand your customer base today by building confidence in your delivery capacity.

Product IQ Office-1-1-1

IQ Office

Alongside CNAR, Critchlow Geospatial’s comprehensive New Zealand dataset, IQ Office offers a complete, highly integrated solution to address and resolve information quality issues.

Product PB MapInfo Pro 3 (2)-1-1-1

MapInfo Pro

Use MapInfo Pro to see patterns and identify trends more easily with detailed maps and graphics, enabling your people to make more informed decisions and capitalise on untapped business opportunities.

Product NM EM Basemap-1


Gain the confidence of having trusted, authoritative mapping data as the basis of your business decisions. NationalMap’s offerings are designed to be flexible and customisable to meet your requirements, and easy to use with your existing GIS or CAD tools.

Product Maxar 2-1-1

Satellite Services

Critchlow Geospatial partners with Maxar Technologies, a global provider of advanced space-based technology solutions, delivering unmatched integrated capabilities in earth imagery, geospatial data, analytics and insights, satellites and robotics.

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Some of our customers