Always a smarter way

Empowering businesses to make smarter business and operational decisions to achieve their goals faster.

New Zealand's leading location intelligence experts

Do you have a business problem or opportunity that has a location (geospatial) component, but are struggling to figure what you need, and who can help you?

We can.  With over 30 years’ experience, Critchlow Geospatial is New Zealand’s expert in the application of geospatial information and technology that helps our customers achieve their goals and outmanoeuvre their competition.

Viewing challenges and opportunities through a geospatial lens reveals much more than simply “where?”. It also answers questions around “when?”, “what else is nearby?” and “how do I manage complex network problems?”. 

It helps people interpret and analyse information to make planning and policy decisions that stand up to scrutiny.  It provides actionable insights to help you make smart decisions (such as productivity gains and cost savings) that ultimately improve your business performance.

If you’re interested in achieving your goals faster, click the button below to speak to our experts.

Talk to us

Smart Routing for Small Business helping Kiwi businesses deliver

Our new route optimisation tool, Smart Routing for Small Business, helps you manage demand, reduce costs, and improve productivity. Expand your customer base today by building confidence in your delivery capacity.

 Start your free trial

Our industry expertise

Critchlow Geospatial works with a broad range of customers, bringing a geospatial dimension to how they gather and analyse the information that drives their business decisions.

Banking & Insurance

Knowing that you’re using authoritative data and applying robust evaluation processes to asset and risk management can be a challenge. We can help you with this.


Public sector organisations come to us when they need location intelligence for better decision-making and policy setting

Out-of-Home Advertising

Advertisers, agencies and media suppliers rely on standardised media measurement processes to reach target audiences. We’ve nailed this.

Primary Industries

We provide the information that adds value to the business of farming and encourages sustainability through good management practice.


The telecommunications sector improves infrastructure planning and design with truly fit-for-purpose geospatial data and technical expertise.

Transport and Service Providers

Where your transport and service delivery operations depend on location factors, remove the guess work.

Banking & Insurance

Critchlow Geospatial makes it easier for you to access the geospatial data and tools that provide a clearer picture of the risk associated with an asset. From precisely geocoded address data to near real-time satellite imagery, Critchlow Geospatial helps make asset and risk assessment much simpler and more efficiently.

Find out more →


We help public sector organisations by providing location-based information and technology to support, test and improve policy design and implementation.

Find out more →

Out-of-Home Advertising

Critchlow Geospatial has developed a standardised approach for out-of-home advertising measurement that is widely respected. Media companies and media buyers can access a common operating picture for billboard locations nationwide, while gaining confidence in the results that their spend will deliver.

Find out more →

Primary Industries

We provide the location intelligence to solve complex problems, from understanding total crop areas and volumes to predicting likely yields. On a more macro level, we help policymakers understand the social, environmental and sustainability impacts through geospatial intelligence.

Find out more →


Critchlow Geospatial can help you access current, trusted geospatial data and satellite imagery that is designed for telecommunications network engineers. Using national-level digital elevation and clutter models, engineers are able to balance the demands of network design and cost optimisation.

Find out more →

Transport and Service Providers

Transport and services industries are looking to digital technology to help them reduce costs and increase efficiencies. This is a complex task, especially when the goals include reducing the complexity and improving profitability. Whether is route optimisation or and determining appropriate service pricing, location-based intelligence is one way to improve competitiveness through faster, better decision-making.

Find out more →

eBooks and Whitepapers

Policy on a Map 


The Policy on a Map model provides guidance to how location-based information can support and improve decision-making.

Get the whitepaper

Route Optimisation

Essentials Route Optimisation eBook mockup-1

This eBook provides insights on things to look for when selecting a route optimisation tool and how it can be used to improve efficiencies.

Get the eBook


There’s always a smarter way to solve your business challenges. Critchlow Geospatial is a recognised authority in applying geospatial data, practices, and tools to meet a variety of requirements.


Independent Measurement Services

Our standardised processes, along with authoritative data, and appropriate geospatial technology tools, is used for contracts and legal documents, giving you confidence in setting pricing and monitoring service levels.

Find out more →

Operational Efficiency

We design, build and support solutions that improve business efficiency such as optimising transport routes, establishing appropriate location-based pricing, and providing hazard information that reduces health and safety risks.

Find out more →

Risk Distribution

Using near real-time, high resolution satellite imagery, banking and insurance analysts match asset locations with hazard data and other factors for premium calculations.

Find out more →

Route Optimisation

Sophisticated route planning and optimisation solutions for New Zealand businesses of any size make complex routing requirements simple. Outstanding business results are delivered through improved fleet utilisation by reducing planning efforts, and through accurate calculations of delivery/pick-up times, mileage and fuel usage.

Find out more →

Our Products

Critchlow Geospatial has strategic partnerships with leading technology and solution providers so that our customers access best-of-breed geospatial and location intelligence software for desktop and enterprise.

Product SmartRouting-2

Smart Routing Premium

Smart Routing Premium automates route design so you can efficiently deliver goods and services to the right location the first time. Ensure address information is accurate, and optimise your route design on Smart Routing Premium’s web-based platform. It removes the complexity, reduces errors, and enables you to complete your deliveries efficiently.

SR4SB screenshot

Smart Routing for Small Business

Our new route optimisation tool, Smart Routing for Small Business, helps you manage demand, reduce costs, and improve productivity. Expand your customer base today by building confidence in your delivery capacity.

Product IQ Office-1-1-1

IQ Office

Alongside the Comprehensive National Address Register (NationalMap’s address dataset for New Zealand), IQ Office offers a complete, highly integrated solution to address and resolve information quality issues.

Product PB MapInfo Pro 3 (2)-1-1-1


MapInfo Pro empowers businesses to see patterns and identify trends easily providing detailed maps and graphics that enable businesses to make informed decisions and capitalise on untapped business opportunities.

Product NM EM Basemap-1


NationalMap’s singular focus is on providing the most current, comprehensive, accurate and standardised geospatial dataset available for New Zealand. Engineered with geospatial display and analysis in mind, NationalMap can be used in all platforms and viewers and is the trusted solution for all organisations that rely on precise, standardised data to operate successfully.

Product Maxar 2-1-1

Satellite Services

Critchlow Geospatial partners with Maxar Technologies, a global provider of advanced space-based technology solutions, delivering unmatched integrated capabilities in earth imagery, geospatial data, analytics and insights, satellites and robotics.

Latest blogs

Some of our customers