Give your clients a credible, accurate measure of the impact of their out-of-home advertising investment.
Industry challenges
Marketing is increasingly data driven, but out-of-home advertising has traditionally been a challenging area to measure effectively. Media companies and their clients need credible and trusted data to help assess the value and effectiveness of outdoor advertising investment; as well being able to monitor locations of their own and competitor advertising sites.
How Critchlow Geospatial can help
Critchlow Geospatial have developed a standardised approach for out-of-home advertising measurement that is widely respected. Media companies and media buyers can access a common operating picture for billboard locations nationwide, while having confidence on the results their investment will deliver.
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