Give your clients a credible, accurate measure of the impact of their out-of-home advertising investment.
Marketing is increasingly data driven, but out-of-home advertising has traditionally been a challenging area to measure effectively. Media companies and their clients need credible and trusted data to help assess the value and effectiveness of outdoor advertising investment; as well being able to monitor locations of their own and competitor advertising sites.
Critchlow Geospatial have developed a standardised approach for out-of-home advertising measurement that is widely respected. Media companies and media buyers can access a common operating picture for billboard locations nationwide, while having confidence on the results their investment will deliver.
Level 6, iCentre, 50 Manners Street, Wellington 6011
PO Box 4103, Wellington 6140
New Zealand
+64 4 472 8244 (New Zealand)
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