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Marketing is increasingly data driven, but out-of-home advertising has traditionally been a challenging area to measure effectively. Media companies and their clients need credible and trusted data to help assess the value and effectiveness of outdoor advertising investment; as well being able to monitor locations of their own and competitor advertising sites.
Critchlow Geospatial have developed a standardised approach for out-of-home advertising measurement that is widely respected. Media companies and media buyers can access a common operating picture for billboard locations nationwide, while having confidence on the results their investment will deliver.