by Steve Critchlow, on 16-Dec-2015 11:16:19
Is Gut feel enough? I trust my gut – if I’m feeling uneasy or super excited about something, the feeling hits me there first. Using that gut feel or intuition …
Read Storyby Steve Critchlow, on 15-Jul-2014 10:50:00
Why is good data so important? To identify profitable retail locations, acquiring customer and target market data is essential. It is estimated that over 80% of collected data has a …
Read Storyby Steve Critchlow, on 01-Jul-2014 16:13:00
Location Intelligence can be used to consider how different characteristics of proposed locations align with the organisation’s business needs. Organisations may classify retail site desirability, based on its centrality and …
Read Storyby Steve Critchlow, on 25-Jun-2014 14:00:00
In such a competitive industry like retail, businesses need to put their customer and transaction data to work – to enhance decision support to gain competitive advantage. It is imperative …
Read Storyby Steve Critchlow, on 23-Jun-2014 11:00:00
Trade area analysis has its focus on locating and describing the target market. Analysing the trade area is important to determine the reach of existing and new store locations and …
Read Storyby Steve Critchlow, on 18-Jun-2014 15:43:00
Retail is all about relevance: right product, right place, right time, and right price. Of all these factors, it is location which is most fundamental to the success of a bricks …
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