Critchlow Geospatial Blog / Customer Segmentation

by Steve Critchlow, on 15-Jul-2014 10:50:00

Why is good data so important? To identify profitable retail locations, acquiring customer and target market data is essential. It is estimated that over 80% of collected data has a …

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Topics:Retail Location AnalysisRetail Network PlanningCustomer Segmentation

by Steve Critchlow, on 10-Jul-2014 16:24:17

Location intelligence is now widely used to improve a variety of marketing and advertising activities. The tools and data now available enable decision makers to make evidence based decisions to …

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Topics:MarketingSpatial AnalysisCensusLocation IntelligenceCustomer Segmentation

by Steve Critchlow, on 25-Jun-2014 14:00:00

In such a competitive industry like retail, businesses need to put their customer and transaction data to work – to enhance decision support to gain competitive advantage. It is imperative …

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Topics:Retail Location AnalysisRetail Network PlanningLocation Intelligencetrade area profilingCustomer Segmentation

About Critchlow Geospatial

Critchlow Geospatial are Location Intelligence Specialists.

Partnering with world-class solution providers, we enable organisations to see, share and understand information so they make the best business and operational decisions.

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