by Steve Critchlow, on 15-Jul-2014 10:50:00
Why is good data so important? To identify profitable retail locations, acquiring customer and target market data is essential. It is estimated that over 80% of collected data has a …
Read Storyby Steve Critchlow, on 10-Jul-2014 16:24:17
Location intelligence is now widely used to improve a variety of marketing and advertising activities. The tools and data now available enable decision makers to make evidence based decisions to …
Read Storyby Steve Critchlow, on 25-Jun-2014 14:00:00
In such a competitive industry like retail, businesses need to put their customer and transaction data to work – to enhance decision support to gain competitive advantage. It is imperative …
Read Story