by Steve Critchlow, on 23-Jul-2014 08:30:00
The decision to open or close a retail site represents a significant investment for any retailer. Bunnings Warehouse for example, announced a 3 year investment of $1.5bn in 78 new …
Read Storyby Steve Critchlow, on 17-Jul-2014 09:00:00
At Critchlow, we eat, sleep and breathe spatial data and we typically use FME to get the job done. In our minds, there’s simply no better spatial data transformation engine …
Read Storyby Steve Critchlow, on 15-Jul-2014 10:50:00
Why is good data so important? To identify profitable retail locations, acquiring customer and target market data is essential. It is estimated that over 80% of collected data has a …
Read Storyby Steve Critchlow, on 10-Jul-2014 16:24:17
Location intelligence is now widely used to improve a variety of marketing and advertising activities. The tools and data now available enable decision makers to make evidence based decisions to …
Read Storyby Steve Critchlow, on 01-Jul-2014 16:13:00
Location Intelligence can be used to consider how different characteristics of proposed locations align with the organisation’s business needs. Organisations may classify retail site desirability, based on its centrality and …
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