Is Gut feel enough?
I trust my gut – if I’m feeling uneasy or super excited about something, the feeling hits me there first. Using that gut feel or intuition (which I believe is based on our values and experience, our perception of the world) brings all the senses into one moment of decision making.
Many business decisions have been made on gut feel: choosing a retail site, fitting out a store, hiring staff. Expert experience, combined with trial and error to see what works, has informed much of our current built environment.