Bad data: ever the invisible dilemma for many organisations. Why? It's something that is essentially intangible but, at the same time, something that can wreak havoc on a company's time, revenue, and reputation. It's one heck of a hidden cost - in every sense of the word.
The benefits of having access to quality data are massive for organisations, particularly those whose day-to-day success depends on it. Data that’s clean, consistent, accurate, and detailed allows organisations to:
Quality data is vital to the success of any organisation that utilises it in their everyday business practices and initiatives. The value to be gained from having accurate and consistent data is significant; and the easiest, most beneficial way to make sure that your business is receiving the best data possible is by using address validation and geocoding.