Spatial Maturity Model

Critchlow has developed a Spatial Maturity Model that helps organisations map their maturity in the effective utilisation and management of spatial data. This model has been developed as a result of our twenty plus years' experience of helping our customers successfully leverage their spatial data assets, together with our understanding of advanced spatial technologies and processes.

The Critchlow Spatial Maturity Model is designed to help our customers understand their current maturity levels, develop a roadmap for improvement and understand what benefits are likely to result.

Research has shown that New Zealand can gain millions of dollars in economic benefit from more effective use of spatial data, and the model considers a range of factors including internal processes, technical infrastructure, utilisation of spatial datasets, and leadership commitment to assess the capability and readiness of an organisation to utilise spatial data to achieve its strategic objectives. 

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Why Spatial?

Before we deal with the “why”, let’s first understand the “what”.  So, what is spatial data? 

It is any type of data that has a location component.  It’s estimated that 80 percent of business data has some location element (think customer addresses; information about assets – pipes, power poles, roads; network coverage areas; customer information).  All of this, and much, much more falls under the umbrella of spatial information.

Organisations that are mature in their utilisation of spatial data are extracting significant value – including productivity improvements and cost savings  –  and are better able to visualise and simplify the complex, ever-changing relationships between people, places and things.  Often trends and relationships are identified on maps that simply aren’t visible when looking at data in more traditional tables and graphs.

Although, spatial is about much more than simply plotting points on a map. By overlaying demographic data on a map, retailers can find concentrations of profitable customers; education officials can build schools for tomorrow’s students by better understanding the impact of population trends on their teaching and building resources. 

A number of companies that Critchlow is working with are realising 10-15% fuel savings by using spatial information to make better decisions about how to route their trucks.  Other organisations are using the technology to support decisions about the most profitable sites to locate retail outlets. The technology is also being used to enable more effective emergency management and response. 

So, the simple answer to “why spatial?” is because spatial analysis can improve effectiveness, cut costs, and drive efficiency.

Understanding your organisation’s level of spatial maturity, and identifying a roadmap for improvement using our Spatial Maturity Model can have significant and positive impacts on an organisation’s bottom line.


Read our case studies to discover more about how New Zealand and overseas organisations are benefitting from leveraging their spatial data.

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