--- title: "NZ’s Emissions Reduction Plan: Targets only achievable if geospatial science and technology is front and centre" description: "New Zealand’s Emissions Reduction Plan: Targets only achievable if geospatial science and technology is front and centre." image: https://www.critchlow.co.nz/hubfs/Blurred%20traffic%20overbridge%20for%20website.png --- [![Critchlow Geospatial New 2021](https://www.critchlow.co.nz/hs-fs/hubfs/Critchlow%20Geospatial%20New%202021.png?width=383&height=150&name=Critchlow%20Geospatial%20New%202021.png "Critchlow Geospatial New 2021")](https://www.critchlow.co.nz) [![Support](https://no-cache.hubspot.com/cta/default/340421/2f597e40-49d5-4b0b-aa09-cc3a2ff4597e.png)](https://cta-redirect.hubspot.com/cta/redirect/340421/2f597e40-49d5-4b0b-aa09-cc3a2ff4597e) [![Contact Us](https://no-cache.hubspot.com/cta/default/340421/274da7d9-4d03-4c53-b6d5-11e82a273c38.png)](https://cta-redirect.hubspot.com/cta/redirect/340421/274da7d9-4d03-4c53-b6d5-11e82a273c38) ** ** ** [![Critchlow Geospatial New 2021](https://www.critchlow.co.nz/hs-fs/hubfs/Critchlow%20Geospatial%20New%202021.png?width=5000&height=1956&name=Critchlow%20Geospatial%20New%202021.png "Critchlow Geospatial New 2021")](https://www.critchlow.co.nz) [![Support](https://no-cache.hubspot.com/cta/default/340421/2f597e40-49d5-4b0b-aa09-cc3a2ff4597e.png)](https://cta-redirect.hubspot.com/cta/redirect/340421/2f597e40-49d5-4b0b-aa09-cc3a2ff4597e) [![Contact Us](https://no-cache.hubspot.com/cta/default/340421/274da7d9-4d03-4c53-b6d5-11e82a273c38.png)](https://cta-redirect.hubspot.com/cta/redirect/340421/274da7d9-4d03-4c53-b6d5-11e82a273c38) ** ** ** Search **Menu** ** ** [![Support](https://no-cache.hubspot.com/cta/default/340421/2f597e40-49d5-4b0b-aa09-cc3a2ff4597e.png)](https://cta-redirect.hubspot.com/cta/redirect/340421/2f597e40-49d5-4b0b-aa09-cc3a2ff4597e) [![Contact Us](https://no-cache.hubspot.com/cta/default/340421/274da7d9-4d03-4c53-b6d5-11e82a273c38.png)](https://cta-redirect.hubspot.com/cta/redirect/340421/274da7d9-4d03-4c53-b6d5-11e82a273c38) [**Critchlow Geospatial Blog](https://www.critchlow.co.nz/resources/blog) # NZ’s Emissions Reduction Plan: Targets only achievable if geospatial science and technology is front and centre by [Steve Critchlow, Group Managing Director](https://www.critchlow.co.nz/resources/blog/author/steve-critchlow), on 22-Jun-2022 13:43:39 ![Blurred traffic overbridge for website](https://www.critchlow.co.nz/hs-fs/hubfs/Blurred%20traffic%20overbridge%20for%20website.png?width=690&name=Blurred%20traffic%20overbridge%20for%20website.png) Last week I attended the ANZ Bank webinar “Spotlight on New Zealand’s Emissions Reduction Plan” hosted by Steve Dixon and Sharon Zollner - a very interesting and insightful session about many of the key points in [ANZ’s earlier published research paper](https://www.anz.co.nz/content/dam/anzconz/documents/economics-and-market-research/2022/ANZ-Emissions-Reduction-Plan-20220517.pdf) on the same topic. My key takeaways were: it’s urgent and we need to innovate. The action required to meet [New Zealand’s Emissions Reduction Plan](https://environment.govt.nz/assets/publications/Aotearoa-New-Zealands-first-emissions-reduction-plan.pdf) is no longer just “on the horizon”; it is needed now and it will require concerted innovation in a short timeframe (think months and quarters, not years and certainly not decades). The session reinforced the thinking within Critchlow Geospatial that has been percolating away for some time now: geospatial science and technology (a discipline that was once in the background) will stand front and centre in the drive for the information and technologies that will help us meet the challenges that we are facing as we transition to our low carbon future. Indeed, when you consider the sectors, initiatives and targets that [New Zealand’s Emissions Reduction Plan](https://environment.govt.nz/assets/publications/Aotearoa-New-Zealands-first-emissions-reduction-plan.pdf) focuses on (e.g. transport, forestry), meeting the emissions targets outlined in the report simply won’t be achieved without geospatial science and technology and its ability to model real-world, multi-factor relationships. The report’s main focus is on the following sectors/industries: -  Planning and infrastructure - Transport - Energy and industry - Building and construction - Agriculture - Forestry - Waste From earth observation satellite imagery that enables superior monitoring and analysis for many industry sectors to optimised transport route planning to reduce travel distances, the innovative application of geospatial science and technology will be fundamental to emissions reduction and our transition to a low carbon future. # **Crossing the Chasm – accelerating technology lifecycle adoption ** As a big admirer of Geoffrey A. Moore’s classic business text, ***“Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers”, ***I firmly believe that several of the book’s key principles apply directly to how we accelerate the technology lifecycle adoption that is necessary to meet New Zealand’s emissions targets. Critchlow Geospatial often adopts Moore’s strategies when launching new tools and solutions. For example, when we launched our SwitchMyFleet online tool, we purposely targeted a key segment, which Moore terms the “early adopters”. Today, our target is the “early majority” who are in the most “acute pain” (that being fleet operators who need to transition from fossil fuels to electric power to reduce emissions but don’t know if they can). This “early majority” don’t like risk or ambiguity. This group wants hard evidence. They want real-world metrics provided by trusted sources that they can use to convince the most conservative of C-level executives and company directors. SwitchMyFleet is just one example of crossing the chasm. [SwitchMyFleet](https://www.critchlow.co.nz/products/switchmyfleet) was expressly designed to accelerate the technology adoption lifecycle when it comes to transitioning vehicle fleets to electric and it has already been recognised as [a multi-award winning solution both here and internationally](https://www.critchlow.co.nz/resources/blog/another-award-for-critchlow-geospatial-for-switchmyfleet-at-the-2022-asia-pacific-spatial-excellence-awards). Critchlow Geospatial has pioneered geospatial science and technology in New Zealand for many years and I’m very proud of our heritage of innovation and excellence. Whether it’s skilling up the next generation of geospatial innovators, or bringing to New Zealand the latest cutting edge technologies and data (such as earth observation satellite imagery), we have played - and will continue to play - an important role in our country’s technology sector. # **The low carbon future and the critical role of geospatial science and technology ** Getting back to the ANZ webinar, in my opinion, the session presented more real-world proof of the indisputable fact that the [New Zealand’s Emissions Reduction Plan](https://environment.govt.nz/assets/publications/Aotearoa-New-Zealands-first-emissions-reduction-plan.pdf) represents an inflection point in the role for geospatial science and technology as New Zealand prepares for and creates our low carbon future. The simple truth is: The achievement of the convergence of targets contained within the Emissions Reduction Plan will be impossible without geospatial science and technology. If you’re a geospatial innovator and want to make a continuing contribution to our low carbon future [we’d love to hear from you.](https://www.critchlow.co.nz/contact-us) Topics:[Transport](https://www.critchlow.co.nz/resources/blog/topic/transport)[Geospatial](https://www.critchlow.co.nz/resources/blog/topic/geospatial)[SwitchMyFleet](https://www.critchlow.co.nz/resources/blog/topic/switchmyfleet)[Awards](https://www.critchlow.co.nz/resources/blog/topic/awards) ## Comments ### About Critchlow Geospatial Critchlow Geospatial are Location Intelligence Specialists. Partnering with world-class solution providers, we enable organisations to see, share and understand information so they make the best business and operational decisions. - [Recent](https://www.critchlow.co.nz/resources/blog/nzs-emissions-reduction-plan-targets-only-achievable-if-geospatial-is-front-and-centre#recent) - [Topics](https://www.critchlow.co.nz/resources/blog/nzs-emissions-reduction-plan-targets-only-achievable-if-geospatial-is-front-and-centre#topics) - [Archive](https://www.critchlow.co.nz/resources/blog/nzs-emissions-reduction-plan-targets-only-achievable-if-geospatial-is-front-and-centre#archive) - [AW3D (1)](https://www.critchlow.co.nz/resources/blog/topic/aw3d) - [Awards (3)](https://www.critchlow.co.nz/resources/blog/topic/awards) - [Banking and Insurance (2)](https://www.critchlow.co.nz/resources/blog/topic/banking-and-insurance) - [Business Insights (2)](https://www.critchlow.co.nz/resources/blog/topic/business-insights) - [Capella (2)](https://www.critchlow.co.nz/resources/blog/topic/capella) - [Capella Space (5)](https://www.critchlow.co.nz/resources/blog/topic/capella-space) - [Clouston (1)](https://www.critchlow.co.nz/resources/blog/topic/clouston) - [Councils (4)](https://www.critchlow.co.nz/resources/blog/topic/councils) - [Critchlow (7)](https://www.critchlow.co.nz/resources/blog/topic/critchlow) - [Critchlow Geospatial (1)](https://www.critchlow.co.nz/resources/blog/topic/critchlow-geospatial) - [Datum (1)](https://www.critchlow.co.nz/resources/blog/topic/datum) - [EECA (1)](https://www.critchlow.co.nz/resources/blog/topic/eeca) - [Elevation (1)](https://www.critchlow.co.nz/resources/blog/topic/elevation) - [Events (1)](https://www.critchlow.co.nz/resources/blog/topic/events) - [Fleet Management (3)](https://www.critchlow.co.nz/resources/blog/topic/fleet-management) - [Fleet Operators (3)](https://www.critchlow.co.nz/resources/blog/topic/fleet-operators) - [GenLess (1)](https://www.critchlow.co.nz/resources/blog/topic/genless) - [Geodesy (1)](https://www.critchlow.co.nz/resources/blog/topic/geodesy) - [Geospatial (15)](https://www.critchlow.co.nz/resources/blog/topic/geospatial) - [GIS (1)](https://www.critchlow.co.nz/resources/blog/topic/gis) - [Government (7)](https://www.critchlow.co.nz/resources/blog/topic/government) - [Hyundai (1)](https://www.critchlow.co.nz/resources/blog/topic/hyundai) - [Imagery (3)](https://www.critchlow.co.nz/resources/blog/topic/imagery) - [Independent Measurement Services (3)](https://www.critchlow.co.nz/resources/blog/topic/independent-measurement-services) - [Ioniq (1)](https://www.critchlow.co.nz/resources/blog/topic/ioniq) - [LINZ Data Service (1)](https://www.critchlow.co.nz/resources/blog/topic/linz-data-service) - [Local Government (3)](https://www.critchlow.co.nz/resources/blog/topic/local-government) - [Location Intelligence (10)](https://www.critchlow.co.nz/resources/blog/topic/location-intelligence) - [Low carbon (3)](https://www.critchlow.co.nz/resources/blog/topic/low-carbon) - [MapInfo (1)](https://www.critchlow.co.nz/resources/blog/topic/mapinfo) - [MapInfo Pro (2)](https://www.critchlow.co.nz/resources/blog/topic/mapinfo-pro) - [MapInfo Pro Advanced (1)](https://www.critchlow.co.nz/resources/blog/topic/mapinfo-pro-advanced) - [MapInfo Pro product (1)](https://www.critchlow.co.nz/resources/blog/topic/mapinfo-pro-product) - [Mapping (8)](https://www.critchlow.co.nz/resources/blog/topic/mapping) - [Marketing (1)](https://www.critchlow.co.nz/resources/blog/topic/marketing) - [Maxar (13)](https://www.critchlow.co.nz/resources/blog/topic/maxar) - [NationalMap (5)](https://www.critchlow.co.nz/resources/blog/topic/nationalmap) - [News (5)](https://www.critchlow.co.nz/resources/blog/topic/news) - [ntt data (2)](https://www.critchlow.co.nz/resources/blog/topic/ntt-data) - [NZ Geospatial (7)](https://www.critchlow.co.nz/resources/blog/topic/nz-geospatial) - [NZCouncils (1)](https://www.critchlow.co.nz/resources/blog/topic/nzcouncils) - [NZGD1949 (1)](https://www.critchlow.co.nz/resources/blog/topic/nzgd1949) - [NZGD2000 (1)](https://www.critchlow.co.nz/resources/blog/topic/nzgd2000) - [NZVD2016 (1)](https://www.critchlow.co.nz/resources/blog/topic/nzvd2016) - [Operational Efficiency (12)](https://www.critchlow.co.nz/resources/blog/topic/operational-efficiency) - [Orthometric heights (1)](https://www.critchlow.co.nz/resources/blog/topic/orthometric-heights) - [Out-of-Home Advertising (1)](https://www.critchlow.co.nz/resources/blog/topic/out-of-home-advertising) - [Pixxel (2)](https://www.critchlow.co.nz/resources/blog/topic/pixxel) - [Positional accuracy (1)](https://www.critchlow.co.nz/resources/blog/topic/positional-accuracy) - [Precisely (1)](https://www.critchlow.co.nz/resources/blog/topic/precisely) - [Primary Industries (11)](https://www.critchlow.co.nz/resources/blog/topic/primary-industries) - [Projection (1)](https://www.critchlow.co.nz/resources/blog/topic/projection) - [Regional Government (3)](https://www.critchlow.co.nz/resources/blog/topic/regional-government) - [Risk Distribution (1)](https://www.critchlow.co.nz/resources/blog/topic/risk-distribution) - [Route Optimisation (4)](https://www.critchlow.co.nz/resources/blog/topic/route-optimisation) - [Route Planning (2)](https://www.critchlow.co.nz/resources/blog/topic/route-planning) - [Route Planning and Optimisation (2)](https://www.critchlow.co.nz/resources/blog/topic/route-planning-and-optimisation) - [SAR (4)](https://www.critchlow.co.nz/resources/blog/topic/sar) - [Satellite Data (13)](https://www.critchlow.co.nz/resources/blog/topic/satellite-data) - [Satellite Imagery (9)](https://www.critchlow.co.nz/resources/blog/topic/satellite-imagery) - [Satellite Services (18)](https://www.critchlow.co.nz/resources/blog/topic/satellite-services) - [Satellite Services Marketplace page (4)](https://www.critchlow.co.nz/resources/blog/topic/satellite-services-marketplace-page) - [Satellogic (2)](https://www.critchlow.co.nz/resources/blog/topic/satellogic) - [SecureWatch (5)](https://www.critchlow.co.nz/resources/blog/topic/securewatch) - [SI Imaging Services (2)](https://www.critchlow.co.nz/resources/blog/topic/si-imaging-services) - [Smart Routing (3)](https://www.critchlow.co.nz/resources/blog/topic/smart-routing) - [Smart Routing Calculators (1)](https://www.critchlow.co.nz/resources/blog/topic/smart-routing-calculators) - [Smart Routing for Small Business (1)](https://www.critchlow.co.nz/resources/blog/topic/smart-routing-for-small-business) - [Smart Routing for Small Businesses (1)](https://www.critchlow.co.nz/resources/blog/topic/smart-routing-for-small-businesses) - [Smart Routing Premium (3)](https://www.critchlow.co.nz/resources/blog/topic/smart-routing-premium) - [Smart Routing solution (1)](https://www.critchlow.co.nz/resources/blog/topic/smart-routing-solution) - [SpaceWill (2)](https://www.critchlow.co.nz/resources/blog/topic/spacewill) - [Spatial Analysis (1)](https://www.critchlow.co.nz/resources/blog/topic/spatial-analysis) - [Sustainability (2)](https://www.critchlow.co.nz/resources/blog/topic/sustainability) - [SwitchMyFleet (10)](https://www.critchlow.co.nz/resources/blog/topic/switchmyfleet) - [Telecommunications (7)](https://www.critchlow.co.nz/resources/blog/topic/telecommunications) - [Tools (1)](https://www.critchlow.co.nz/resources/blog/topic/tools) - [Transport (5)](https://www.critchlow.co.nz/resources/blog/topic/transport) - [Transport and Service Delivery Operators (1)](https://www.critchlow.co.nz/resources/blog/topic/transport-and-service-delivery-operators) - [Transport and Service Providers (1)](https://www.critchlow.co.nz/resources/blog/topic/transport-and-service-providers) - [Updates (1)](https://www.critchlow.co.nz/resources/blog/topic/updates) - [Vertical datum (1)](https://www.critchlow.co.nz/resources/blog/topic/vertical-datum) - [Webinars (1)](https://www.critchlow.co.nz/resources/blog/topic/webinars) [More...](https://www.critchlow.co.nz/resources/blog/nzs-emissions-reduction-plan-targets-only-achievable-if-geospatial-is-front-and-centre#) - [December 2023 (1)](https://www.critchlow.co.nz/resources/blog/archive/2023/12) - [September 2023 (1)](https://www.critchlow.co.nz/resources/blog/archive/2023/09) - [July 2023 (2)](https://www.critchlow.co.nz/resources/blog/archive/2023/07) - [March 2023 (2)](https://www.critchlow.co.nz/resources/blog/archive/2023/03) - [December 2022 (1)](https://www.critchlow.co.nz/resources/blog/archive/2022/12) - [November 2022 (1)](https://www.critchlow.co.nz/resources/blog/archive/2022/11) - [October 2022 (2)](https://www.critchlow.co.nz/resources/blog/archive/2022/10) - [August 2022 (1)](https://www.critchlow.co.nz/resources/blog/archive/2022/08) - [July 2022 (2)](https://www.critchlow.co.nz/resources/blog/archive/2022/07) - [June 2022 (1)](https://www.critchlow.co.nz/resources/blog/archive/2022/06) - [May 2022 (1)](https://www.critchlow.co.nz/resources/blog/archive/2022/05) - [April 2022 (1)](https://www.critchlow.co.nz/resources/blog/archive/2022/04) - [February 2022 (1)](https://www.critchlow.co.nz/resources/blog/archive/2022/02) - [December 2021 (4)](https://www.critchlow.co.nz/resources/blog/archive/2021/12) - [November 2021 (1)](https://www.critchlow.co.nz/resources/blog/archive/2021/11) - [October 2021 (2)](https://www.critchlow.co.nz/resources/blog/archive/2021/10) - [August 2021 (2)](https://www.critchlow.co.nz/resources/blog/archive/2021/08) - [May 2021 (1)](https://www.critchlow.co.nz/resources/blog/archive/2021/05) - [February 2021 (1)](https://www.critchlow.co.nz/resources/blog/archive/2021/02) - [December 2020 (3)](https://www.critchlow.co.nz/resources/blog/archive/2020/12) - [November 2020 (1)](https://www.critchlow.co.nz/resources/blog/archive/2020/11) - [October 2020 (1)](https://www.critchlow.co.nz/resources/blog/archive/2020/10) - [September 2020 (1)](https://www.critchlow.co.nz/resources/blog/archive/2020/09) - [July 2020 (1)](https://www.critchlow.co.nz/resources/blog/archive/2020/07) - [November 2019 (1)](https://www.critchlow.co.nz/resources/blog/archive/2019/11) - [October 2019 (1)](https://www.critchlow.co.nz/resources/blog/archive/2019/10) - [August 2019 (1)](https://www.critchlow.co.nz/resources/blog/archive/2019/08) - [July 2019 (1)](https://www.critchlow.co.nz/resources/blog/archive/2019/07) - [November 2017 (1)](https://www.critchlow.co.nz/resources/blog/archive/2017/11) - [May 2016 (1)](https://www.critchlow.co.nz/resources/blog/archive/2016/05) - [December 2015 (1)](https://www.critchlow.co.nz/resources/blog/archive/2015/12) [More...](https://www.critchlow.co.nz/resources/blog/nzs-emissions-reduction-plan-targets-only-achievable-if-geospatial-is-front-and-centre#) ### Subscribe to Updates ### ![Critchlow logo 22](https://www.critchlow.co.nz/hubfs/Critchlow%20logo%2022.svg) ### PO Box 4103, Wellington 6140 New Zealand **[+64 4 472 8244](tel:+64044728244)** (New Zealand) [tel:0800627746](tel:0800627746) ### Sign up for our newsletter ![GL_A GenLess Organisation_WHITE (2)](https://www.critchlow.co.nz/hubfs/GL_A%20GenLess%20Organisation_WHITE%20(2).png "GL_A GenLess Organisation_WHITE (2)") Copyright © 2023 [Critchlow Geospatial Limited](https://www.critchlow.co.nz/). All Rights Reserved. | [Privacy Policy](https://www.critchlow.co.nz/privacy-policy)