Duplicate records are a common cause of service delivery failures and wasted costs. For example mailing the same offer twice, or offering the customer a product they already have, does not reflect well on your brand and is a waste of your ever diminishing marketing budget. Data cleansing helps eliminate these risks.
Critchlow uses the advanced matching capabilities of the Intech Solutions IQ Matcher to identify duplicate addresses, individuals or businesses to help you save on costs and also help you get to know your customer better so you can make the right offers and have more relevant conversations with them.
Or contact us about our de-duplication and identity matching services.