100 

Leading Lifestyles

High earning older professionals living in the inner wealthy suburbs in large expensive homes big enough for large families.

200 

Metrotechs

Young, single, well educated, inner city professionals with high incomes, typically renting apartments. Cultured, connected, clued-in & cashed up.

300

Today's Families

Young families living in the suburbs, earning above-average incomes. They are family oriented and enjoy improving their homes.

400

Kiwi  Achievers

Closest to the average New Zealander, these mid-life, average educated families are working full time to pay off their expensive separate house.

500

Getting By

Young parents or older families with children still at home, the most ethnically diverse community, a lot of part-time workers looking for full-time work.

600

Golden    Years

Conservative, risk-averse retirees focused on health, security and maintaining an income from investments or the pension, even if they're mortgage-free.

700

 Battlers

Ethnically diverse, young families, single mums & retirees focused on making ends meet. Many are welfare dependent mums & retirees focused on making ends meet. Many are welfare dependent.