Census data is critical to any organisation that markets products or provides services to consumers. Knowing where your target customers or citizens are can provide benefits like:
Better cut through/ROI on marketing campaigns
Reduced cost of delivery for public services
Improving access to critical infrastructure
Safer decisions for location of services
Does your organisation make decisions based on census data? Make sure you have the right information to adapt rapidly to changes in demographics and your target communities with data that's correct.
The updated and improved version of VisualCensus provides a single source of the most recent Statistics New Zealand census data. VisualCensus offers data at all geographic levels for use within your GIS or BI application to enable you make better business decisions.
There are just some of ways that organisations can use VisualCensus
Optimise retail networks
Determine strengths and weaknesses in competitor networks
Profile and acquire more profitable customers
Informing planning and zoning decisions
Planning market research activities
Underpinning policy development in the public sector
Planning targeted communications to customers and citizens
Single delivery of data. We take the hard work out of matching Census data to geographic boundaries and provide this in one single delivery.
Built for action. Providing census results in spatial formats allows you to get on with making decisions without having to spend hours re-organising data.
Ensure your decisions are based on the latest demographic landscape. If you have any questions about VisualCensus product features please call us on 0800 MAPPING (627 746). You can also email us at firstname.lastname@example.org
VisualCensus also includes the Index of Deprivation for New Zealand at meshblock and area unit levels. The Index is a powerful dataset for use in research and analysis.