Critchlow Blog

NationalMap, the proud Diamond Partner of 2019 NZ Spatial Excellence Awards

Posted by Steve Critchlow on 03-Jul-2019 09:04:36

 

Since 2014, the NZSEA seek out and give recognition to exceptionally talented people from all sectors, disciplines and communities who use location information in creative and innovative ways to benefit New Zealand.

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Topics: NZ Geospatial, Spatial, Spatial Analysis, NationalMap, Spatial Modelling, Events

MapInfo Pro v17 is here and it's stronger, smarter and simpler thanks to you.

Posted by Steve Critchlow on 14-May-2018 10:29:00

The process of refining MapInfo Pro™ v17 was a little different than past processes. This time Pitney Bowes enlisted numerous beta users who tried and tested MapInfo Pro, working collaboratively to provide feedback through Li360 on what they loved, what they wanted to see more or less of, and how they wanted the solution to work for them.

The result? A new MapInfo Pro that is more user-friendly, faster and powerful than ever before.

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Topics: Spatial, Spatial Analysis, Pitney Bowes Software, MapInfo Pro, GIS, Raster GIS, MapInfo Pro Advanced, MRR, Geocoding

Here's what's new in the upcoming SSA release...

Posted by Steve Critchlow on 17-Apr-2018 09:15:00

The latest releases of Spectrum Spatial Analyst and Spectrum Spatial are just around the corner - Monday, 30 April is release day and it's fast approaching.

There are a number of new features and enhancements that we're very excited about and we've no doubt they'll make your SSA experience a whole lot easier. So without further ado, let's take a look at what you can look forward to in the upcoming release...

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Topics: Spatial Analysis, Pitney Bowes Software, Location Intelligence, Spectrum Spatial Analyst

Pitney Bowes recognised as an ABA100 winner in Software Innovation for MapInfo Pro™ Advanced.

Posted by Steve Critchlow on 29-Aug-2017 08:00:00

The Australian Business Awards 2017 were held recently, with Pitney Bowes taking home a win in the ABA100 Software Innovation category for MapInfo Pro Advanced.

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Topics: Spatial Analysis, Pitney Bowes Software, News, Location Intelligence, GIS, Raster GIS, MapInfo Pro Advanced, MRR

Spatial Analysis: The Only Tool You Need When Pricing by Location

Posted by Steve Critchlow on 01-Mar-2016 11:23:50

How do you define urban, rural and remote?

Here’s a predicament you may know well: you deliver services right across New Zealand and charge for the privilege. The service delivery, that’s fine. But when it comes to the pricing of said delivery, that’s where things start getting a little murky. 

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Topics: Spatial, Spatial Analysis, NationalMap, Location Intelligence

Gut Feel and Spatial Modelling: A Match Made in Retail Site Selection Heaven

Posted by Steve Critchlow on 16-Dec-2015 11:16:19

Is Gut feel enough?

I trust my gut – if I’m feeling uneasy or super excited about something, the feeling hits me there first. Using that gut feel or intuition (which I believe is based on our values and experience, our perception of the world) brings all the senses into one moment of decision making.

Many business decisions have been made on gut feel: choosing a retail site, fitting out a store, hiring staff. Expert experience, combined with trial and error to see what works, has informed much of our current built environment. 

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Topics: Spatial Analysis, Retail Location Analysis, Retail Network Planning, Spatial Modelling

How Location Intelligence Can Improve Transit Advertising Measurement

Posted by Steve Critchlow on 10-Jul-2014 16:24:17

Location intelligence is now widely used to improve a variety of marketing and advertising activities. The tools and data now available enable decision makers to make evidence based decisions to improve their campaigns based on knowing who their target market is, where they live and work and how they spend their money.  While location intelligence has an impact in improving the effectiveness in traditional marketing and advertising it can also have a significant impact in improving the measurement of the 3% of spend on outdoor advertising (billboards, buses/transit, bus shelters etc).  

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Topics: Marketing, Spatial Analysis, Census, Location Intelligence, Customer Segmentation

About Critchlow

 


 

Critchlow are Location Intelligence Specialists.

Partnering with world-class solution providers, we enable organisations to see, share and understand information so they make the best business and operational decisions.

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