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Pitney Bowes recognised as an ABA100 winner in Software Innovation for MapInfo Pro™ Advanced.

Posted by Caitlin McDougall on 29-Aug-2017 08:00:00

The Australian Business Awards 2017 were held recently, with Pitney Bowes taking home a win in the ABA100 Software Innovation category for MapInfo Pro Advanced.

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Topics: Spatial Analysis, Pitney Bowes Software, News, Location Intelligence, GIS, Raster GIS, MapInfo Pro Advanced, MRR

Spatial Analysis: The Only Tool You Need When Pricing by Location

Posted by Caitlin McDougall on 01-Mar-2016 11:23:50

How do you define urban, rural and remote?

Here’s a predicament you may know well: you deliver services right across New Zealand and charge for the privilege. The service delivery, that’s fine. But when it comes to the pricing of said delivery, that’s where things start getting a little murky. 

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Topics: Spatial, Spatial Analysis, NationalMap, Location Intelligence

Gut Feel and Spatial Modelling: A Match Made in Retail Site Selection Heaven

Posted by Anne Harper on 16-Dec-2015 11:16:19

Is Gut feel enough?

I trust my gut – if I’m feeling uneasy or super excited about something, the feeling hits me there first. Using that gut feel or intuition (which I believe is based on our values and experience, our perception of the world) brings all the senses into one moment of decision making.

Many business decisions have been made on gut feel: choosing a retail site, fitting out a store, hiring staff. Expert experience, combined with trial and error to see what works, has informed much of our current built environment. 

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Topics: Spatial Analysis, Retail Location Analysis, Retail Network Planning, Spatial Modelling

How Location Intelligence Can Improve Transit Advertising Measurement

Posted by Jacob Pescini on 10-Jul-2014 16:24:17

Location intelligence is now widely used to improve a variety of marketing and advertising activities. The tools and data now available enable decision makers to make evidence based decisions to improve their campaigns based on knowing who their target market is, where they live and work and how they spend their money.  While location intelligence has an impact in improving the effectiveness in traditional marketing and advertising it can also have a significant impact in improving the measurement of the 3% of spend on outdoor advertising (billboards, buses/transit, bus shelters etc).  

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Topics: Marketing, Spatial Analysis, Census, Location Intelligence, Customer Segmentation

About Critchlow

 


 

Critchlow are Location Intelligence, Emergency Management and Business Continuity Management Specialists.

Partnering with world-class solution providers, we enable organisations to see, share and understand information so they make the best business and operational decisions.

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