The Australian Business Awards 2017 were held recently, with Pitney Bowes taking home a win in the ABA100 Software Innovation category for MapInfo Pro Advanced.
How do you define urban, rural and remote?
Here’s a predicament you may know well: you deliver services right across New Zealand and charge for the privilege. The service delivery, that’s fine. But when it comes to the pricing of said delivery, that’s where things start getting a little murky.
Is Gut feel enough?
I trust my gut – if I’m feeling uneasy or super excited about something, the feeling hits me there first. Using that gut feel or intuition (which I believe is based on our values and experience, our perception of the world) brings all the senses into one moment of decision making.
Many business decisions have been made on gut feel: choosing a retail site, fitting out a store, hiring staff. Expert experience, combined with trial and error to see what works, has informed much of our current built environment.
Location intelligence is now widely used to improve a variety of marketing and advertising activities. The tools and data now available enable decision makers to make evidence based decisions to improve their campaigns based on knowing who their target market is, where they live and work and how they spend their money. While location intelligence has an impact in improving the effectiveness in traditional marketing and advertising it can also have a significant impact in improving the measurement of the 3% of spend on outdoor advertising (billboards, buses/transit, bus shelters etc).