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Critchlow Blog

Here's what's new in the upcoming SSA release...

Posted by Jacob Pescini on 17-Apr-2018 09:15:00

The latest releases of Spectrum Spatial Analyst and Spectrum Spatial are just around the corner - Monday, 30 April is release day and it's fast approaching.

There are a number of new features and enhancements that we're very excited about and we've no doubt they'll make your SSA experience a whole lot easier. So without further ado, let's take a look at what you can look forward to in the upcoming release...

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Topics: Spatial Analysis, Pitney Bowes Software, Location Intelligence, Spectrum Spatial Analyst

Introducing New Zealand's first nationally-standardised Emergency Management Basemap.

Posted by Steve Critchlow on 05-Apr-2018 14:14:29

As a part of the NZGIS4EM community, lately my attention has been on how our organisation can make a difference to emergency managers and services in New Zealand by utilising geospatial data.

It soon became clear to me that the data these teams and organisations needed was something that we already had and have been supplying to our customers for many years.

So, we did some research on what datasets were of the highest priority to emergency managers and teams throughout NZ and, using one of the NationalMap basemaps, created the EM Basemap.

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Topics: NZ Geospatial, Spatial, NationalMap, Data, Location Intelligence, GIS, Incident Management, Emergency Management

2017 New Zealand Location Intelligence Forum: a recap.

Posted by Caitlin McDougall on 20-Nov-2017 10:09:00

At the end of October we hosted the 2017 New Zealand Location Intelligence Forum in Wellington, alongside our partner Pitney Bowes.

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Topics: Critchlow, NationalMap, Pitney Bowes Software, Location Intelligence, MapInfo Pro, GIS, MapInfo Pro Advanced

Pitney Bowes recognised as an ABA100 winner in Software Innovation for MapInfo Pro™ Advanced.

Posted by Caitlin McDougall on 29-Aug-2017 08:00:00

The Australian Business Awards 2017 were held recently, with Pitney Bowes taking home a win in the ABA100 Software Innovation category for MapInfo Pro Advanced.

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Topics: Spatial Analysis, Pitney Bowes Software, News, Location Intelligence, GIS, Raster GIS, MapInfo Pro Advanced, MRR

Here's What's New in the Latest NationalMap Release.

Posted by Caitlin McDougall on 27-Apr-2017 09:00:00

The latest six monthly release of NationalMap™ is being rolled out as we speak and, while it boasts a number of reviews and updates to contextual and POI data; motorway junctions; and retail and shopping areas, the biggest and most notable additions are evident in the roads.

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Topics: NZ Geospatial, NationalMap, Data, Location Intelligence, GIS

We're giving New Zealand roads a (digital) makeover.

Posted by Caitlin McDougall on 09-Aug-2016 08:53:43

Here at Critchlow, we’re always hard at work. One thing that we’ve been working particularly hard on lately in the geospatial data and solutions side of our business is route optimisation. More specifically, we’re reviewing and improving the alignment of New Zealand roads. Every single one.

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Topics: NZ Geospatial, Data, Location Intelligence, GIS, Routing, Transport

Get behind the Kiwi geospatial industry with the NZ Spatial Excellence Awards!

Posted by Caitlin McDougall on 20-Jul-2016 08:00:00

Every year, the New Zealand Spatial Excellence Awards pay homage to the best of the best in the spatial industry. It's about recognising the incredible Kiwis who contribute to the sector and provide a benchmark for generations to come.

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Topics: NZ Geospatial, Spatial, News, Location Intelligence, GIS, Events

Why NationalMap? 5 Reasons Your Business Needs New Zealand's Most Trusted Mapping Solution

Posted by Caitlin McDougall on 05-May-2016 07:30:00

 

With a whole lot of free map data apps and programmes available at the push of a button or the tap of a finger, it’s easy to turn your nose up at the offer of what seems to be the same thing but at a price. We get it. Map data that costs precious dollars is the big, contentious, lumbering elephant in a small room brimming with the latest, greatest, hippest developers throwing shiny, colourful free stuff at you.
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Topics: NationalMap, Location Intelligence

Spatial Analysis: The Only Tool You Need When Pricing by Location

Posted by Caitlin McDougall on 01-Mar-2016 11:23:50

How do you define urban, rural and remote?

Here’s a predicament you may know well: you deliver services right across New Zealand and charge for the privilege. The service delivery, that’s fine. But when it comes to the pricing of said delivery, that’s where things start getting a little murky. 

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Topics: Spatial, Spatial Analysis, NationalMap, Location Intelligence

How Location Intelligence Can Improve Transit Advertising Measurement

Posted by Jacob Pescini on 10-Jul-2014 16:24:17

Location intelligence is now widely used to improve a variety of marketing and advertising activities. The tools and data now available enable decision makers to make evidence based decisions to improve their campaigns based on knowing who their target market is, where they live and work and how they spend their money.  While location intelligence has an impact in improving the effectiveness in traditional marketing and advertising it can also have a significant impact in improving the measurement of the 3% of spend on outdoor advertising (billboards, buses/transit, bus shelters etc).  

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Topics: Marketing, Spatial Analysis, Census, Location Intelligence, Customer Segmentation

About Critchlow

 


 

Critchlow are Location Intelligence, Emergency Management and Business Continuity Management Specialists.

Partnering with world-class solution providers, we enable organisations to see, share and understand information so they make the best business and operational decisions.

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