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Critchlow Blog

How Location Intelligence Can Improve Transit Advertising Measurement

Posted by Jacob Pescini on 10-Jul-2014 16:24:17

Location intelligence is now widely used to improve a variety of marketing and advertising activities. The tools and data now available enable decision makers to make evidence based decisions to improve their campaigns based on knowing who their target market is, where they live and work and how they spend their money.  While location intelligence has an impact in improving the effectiveness in traditional marketing and advertising it can also have a significant impact in improving the measurement of the 3% of spend on outdoor advertising (billboards, buses/transit, bus shelters etc).  

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Topics: Marketing, Spatial Analysis, Census, Location Intelligence, Customer Segmentation

THE POWER OF CENSUS

Posted by Jacob Pescini on 16-Jun-2014 15:27:28

Census is here. Are you ready to harness its power?

Though the primary purpose of the Census is to provide a population count and planning resource for government, in recent times the information collected has been used increasingly by market-focused organisations to enhance their marketing, customer insight and operations functions.

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Topics: Marketing, Critchlow, Data, Census

About Critchlow

 


 

Critchlow are Location Intelligence, Emergency Management and Business Continuity Management Specialists.

Partnering with world-class solution providers, we enable organisations to see, share and understand information so they make the best business and operational decisions.

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