Location intelligence is now widely used to improve a variety of marketing and advertising activities. The tools and data now available enable decision makers to make evidence based decisions to improve their campaigns based on knowing who their target market is, where they live and work and how they spend their money. While location intelligence has an impact in improving the effectiveness in traditional marketing and advertising it can also have a significant impact in improving the measurement of the 3% of spend on outdoor advertising (billboards, buses/transit, bus shelters etc).
Census is here. Are you ready to harness its power?
Though the primary purpose of the Census is to provide a population count and planning resource for government, in recent times the information collected has been used increasingly by market-focused organisations to enhance their marketing, customer insight and operations functions.