In such a competitive industry like retail, businesses need to put their customer and transaction data to work – to enhance decision support to gain competitive advantage. It is imperative a business understands the relationships between trade area demographics, customer profiles and competition for prime site selection and business growth. This information in-turn formulates the value of an area for a business’s products and services. With it retailers can generate more accurate site-specific sales forecasts and create a compelling customer acquisition strategy.
Trade area analysis has its focus on locating and describing the target market. Analysing the trade area is important to determine the reach of existing and new store locations and if sufficient target customers reside within the trade area. To analyse trade areas, the use of Location Intelligence is essential to effectively model physical trade areas. The accuracy of these models will depend on the number of variables being considered, like customer location, competitors and consumer spend or attitudinal data.
Retail is all about relevance: right product, right place, right time, and right price. Of all these factors, it is location which is most fundamental to the success of a bricks and mortar retail business and the use of location intelligence to drive decision making can be the difference between retail success and failure.
Census is here. Are you ready to harness its power?
Though the primary purpose of the Census is to provide a population count and planning resource for government, in recent times the information collected has been used increasingly by market-focused organisations to enhance their marketing, customer insight and operations functions.
Last week the latest release (R38) of MapInfo Stratus has seen (among other improvements) an implementation of WMS client support. A WMS is a standard protocol for serving map images over the Internet. It is a standard developed by the Open Geospatial Consortium (OGC) and adopted by the International Standards Organization (ISO). A wide variety of data can be accessed by WMS services made available by Government and other organisations. The Stratus Admin Console supports adding WMS layers as base maps or overlays from both public and secured WMS services. In MapInfo Stratus WMS legends and WMS feature information in call outs will be available.
The NZ Transport Agency has made its aerial imagery datasets available at http://koordinates.com/#/maps/nzta/. Anyone can now easily discover, access and download this imagery in standard formats at little or no cost. This imagery has been released under the Creative Commons Attribution 3.0 licence.
Last week marked another important milestone in Critchlow’s rich history of first’s we welcomed our first Australian employee Phil Hanson to the team. After over 20 years working for various Police agencies in counter terrorism and emergency management where he has worked extensively with WebEOC®, Phil has decided to take a new path in his career and as such he is Critchlow’s first Australia based Business Development Manager. Phil is well known in the Emergency Management community being a regular conference speaker where he is regarded as a subject matter expert. He brings a wealth of knowledge and experience to Critchlow and will be based in Perth, WA.
“We are thrilled to announce our first Australian employee! We are really pleased to have secured someone with the calibre and operational experience of Phil Hanson to join our Emergency Management team. Phil’s expertise in procuring, deploying and exercising emergency management solutions will be of real value to our customers and will complement well the significant application and geospatial capability that Critchlow is known for” says Jos Kunnen, Critchlow CEO.
South Waikato District Council have implemented MapInfo Stratus to provide a simple online mapping tool for public access to Council information for services like water supply, wastewater and the like.
One of the most underused but powerful tool sets in MapInfo Professional are the MapCAD tools. MapCAD is a powerful set of “CAD like” drawing tools that extend the standard MapInfo Professional drawing functionalities to make working with graphical objects even easier.
Since version 9.5 of MapInfo Pro, uses have had access to 40+ for designing and manipulating map objects. With the move to the ribbon interface in v12.5 The MapCAD tools were revised and integrated into the default ribbon tabs when the tool is run.
Critchlow are very excited about the release of MapInfo Professional 11.5. This release continues PBS focus for MapInfo Professional around improved usability. The key features of the release include: