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Critchlow Blog

Caitlin McDougall

Content Manager at Critchlow Ltd.
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Recent Posts

Working at Critchlow: Chloe Dupuis, Intern

Posted by Caitlin McDougall on 31-May-2016 08:34:42

This is Chloe:

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Topics: Critchlow

Why NationalMap? 5 Reasons Your Business Needs New Zealand's Most Trusted Mapping Solution

Posted by Caitlin McDougall on 05-May-2016 07:30:00


With a whole lot of free map data apps and programmes available at the push of a button or the tap of a finger, it’s easy to turn your nose up at the offer of what seems to be the same thing but at a price. We get it. Map data that costs precious dollars is the big, contentious, lumbering elephant in a small room brimming with the latest, greatest, hippest developers throwing shiny, colourful free stuff at you.
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Topics: NationalMap, Location Intelligence

NationalMap Add-on Modules: Find the One That's Right for Your Business

Posted by Caitlin McDougall on 03-May-2016 15:18:15

With a bunch of benefits and value-adds woven through it, NationalMap offers Kiwi organisations the most detailed, precise, and complete mapping solution available in New Zealand.

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Topics: NationalMap

5 Key NationalMap Updates That Add Even More Detail and Value.

Posted by Caitlin McDougall on 21-Apr-2016 12:13:43

The most recent release of NationalMap is currently being rolled out and we can confidently say that it’s a good one. Over the past six months, our data team have worked tirelessly to push out a number of changes and improvements that continue to make NationalMap a comprehensive, detailed, and invaluable solution for all your mapping and location-based needs.

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Topics: Critchlow, NationalMap, Data, Aerial imagery

Geomarketing: The Future of Customer Acquisition is Here

Posted by Caitlin McDougall on 08-Mar-2016 08:00:00

The beginning, middle and end goal: customer growth.

It doesn’t matter what industry you’re in, how big or small your company is, or who your target customers are, there’s one universal goal for the majority of businesses: to grow your brand and client pool in a way that’s successful, efficient, and cost effective.

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Topics: Productivity, Marketing, Spatial, Pitney Bowes Software

Spatial Analysis: The Only Tool You Need When Pricing by Location

Posted by Caitlin McDougall on 01-Mar-2016 11:23:50

How do you define urban, rural and remote?

Here’s a predicament you may know well: you deliver services right across New Zealand and charge for the privilege. The service delivery, that’s fine. But when it comes to the pricing of said delivery, that’s where things start getting a little murky. 

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Topics: Spatial, Spatial Analysis, NationalMap, Location Intelligence

About Critchlow



Critchlow are Location Intelligence, Emergency Management and Business Continuity Management Specialists.

Partnering with world-class solution providers, we enable organisations to see, share and understand information so they make the best business and operational decisions.

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