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Anne Harper

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Gut Feel and Spatial Modelling: A Match Made in Retail Site Selection Heaven

Posted by Anne Harper on 16-Dec-2015 11:16:19

Is Gut feel enough?

I trust my gut – if I’m feeling uneasy or super excited about something, the feeling hits me there first. Using that gut feel or intuition (which I believe is based on our values and experience, our perception of the world) brings all the senses into one moment of decision making.

Many business decisions have been made on gut feel: choosing a retail site, fitting out a store, hiring staff. Expert experience, combined with trial and error to see what works, has informed much of our current built environment. 

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Topics: Spatial Analysis, Retail Location Analysis, Retail Network Planning, Spatial Modelling

About Critchlow

 


 

Critchlow are Location Intelligence, Emergency Management and Business Continuity Management Specialists.

Partnering with world-class solution providers, we enable organisations to see, share and understand information so they make the best business and operational decisions.

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