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WHY 
Retail
Retail = detail - An old maxim, brought into modern times by combining customer data, demographics, psychographics, competitive intelligence, spatial analysis and retail modelling

Challenge
To make sense of the confusing array of information related to site placements.

Solution
Real world customer transaction and sales data, demographics, psychographics, competitive intelligence, spatial analysis, and over 10 years of retail modelling experience.

Summary
Optimised site selection, reduced cannibalization between sites, grouping which stores to close, to renovate, to make into concept stores - Critchlow assist with these decisions and more!

Challenge
To make sense of the confusing array of information related to retail site placements and taking into account varied organisational objectives.

Solution
Because knowing where is critical to retailers, Critchlow provides many of New Zealand's best-known retail brands with the essential products, services and expertise needed to make successful retail site selection, marketing, merchandising, and operational decisions.

Our ability to combine real world customer transaction and sales data, demographics, psychographics, competitive intelligence, spatial analysis, and over 10 years of retail modelling experience allows us to solve mission critical customer needs such as how to:
  • Make the optimal site selection choices
  • Maximise market share and per-unit performance simultaneously
  • Mitigate cannibalisation between stores
  • Determine which stores to close, which to renovate
  • Identify and improve under-performing stores
  • Find out how well a concept translates from one market to another.
Our solutions are customised to the specific nuances of the client's business and customer base.
To ensure that each new site is successful, Critchlow can close the loop on retail expansion strategies by providing proven target marketing solutions to help capture as much sales potential as possible around each new site. We can provide a tailored solution that matches your budget, time to market, and ROI requirements.