CASE STUDIES

GOVERNMENT

LOCAL GOVERNMENT

COMMUNICATION

TRANSPORT

ACCOMODATION AND RESTAURANTS

RETAIL

EMERGENCY

FINANCE AND INSURANCE
WHY 
Accomodation and Restaurants
Real estate strategies - Optimal site selection, maximising revenue and minimising cannibalisation

Challenge
To make sense of the confusing array of information related to site placements.

Solution
Real estate strategies using proven analytical methods.

Summary
Securing profitable sites, assisting franchise operations and frustrating the competition is the name of the game.

Challenge
To make sense of the confusing array of information related to site placements and taking into account varied organisational objectives.

Solution
Critchlow has consulted to some of New Zealand's leading restaurant brands, helping them identify and prioritise the best opportunities for expansion. We can help take the risk out of the most intensive capital investment related to growing your restaurant chain-the long-term brick and mortar commitments made to your lenders and shareholders. With a real estate strategy that is grounded in fact and proven analytical methods, you can move into a market with an unprecedented level of confidence - securing the most profitable sites for your restaurant concept while limiting your competitor's options.
    Our solutions can help you -
  • Make the optimal site selection choices
  • Maximise market share and per-unit performance simultaneously
  • Mitigate cannibalisation between stores
  • Determine which restaurants to close, which to renovate
  • Identify and improve under-performing locations
  • Find out how well a restaurant concept translates from one market to another.
Our solutions can help franchisers identify and quantify the maximum market build-out for a concept, as well as opportunities to infill existing markets (accounting for encroachment and blackout areas) in order to attract franchisees and investors.

To ensure that each new site is successful, Critchlow can help close the loop on restaurant expansion strategies by providing proven target marketing solutions to help capture as much sales potential as possible around each new site. We can assist further by providing a tailored solution that matches your budget, time to market, and ROI requirements.